In 1997, BMW Group was presented with a once-in-a-lifetime opportunity: to acquire Rolls-Royce Motor Cars. This was much more than just another business deal. Rolls-Royce is an institution, a name famous around the world, with a history going back to 1904. It is also a byword for excellence: brands and products across almost every industry aspire to be 'the Rolls-Royce of…'
Rolls-Royce Unveils Bespoke Phantom The Six Elements
December 14, 2022
Rolls-Royce has unveiled its unique Bespoke series Phantom ‘The Six Elements’ at a private gala ceremony in Dubai, UAE. This unprecedented project, initiated by Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi, comprises six Rolls-Royce Phantom Extended Series II motor cars, each one entirely individual and featuring its own specially-commissioned artwork, hand-painted by one of the world’s most influential living painters, British artist Sacha Jafri, who is based between Dubai, London, and New York.
At Rolls-Royce Motor Cars, perfection is about more than making the very best products. It is a culture, an attitude and our guiding philosophy. Indeed, it is our founding father Sir Henry Royce who said, ‘strive for perfection in everything you do. Spectre has been conceived within this culture. It is perfectly in tune with the sensibilities of our time. It states the direction for the future of our marque and perfectly answers a call from the most discerning individuals in the world to elevate the electric motor car experience because Spectre is a Rolls-Royce first and an electric car second.