In 1997, BMW Group was presented with a once-in-a-lifetime opportunity: to acquire Rolls-Royce Motor Cars. This was much more than just another business deal. Rolls-Royce is an institution, a name famous around the world, with a history going back to 1904. It is also a byword for excellence: brands and products across almost every industry aspire to be ‘the Rolls-Royce of…’
