ŠKODA AUTO presents its new brand identity as part of the brand’s NEXT LEVEL – ŠKODA STRATEGY 2030. The focus is on a new design language, a new logo, and a comprehensively updated corporate identity (CI). In addition, the Czech car company is accelerating and expanding its e-campaign: ŠKODA AUTO will have three new all-electric models on the market as early as 2026, with more to follow. The VISION 7S concept study offers insight into one of these models. The all‑electric share of the ŠKODA brand’s European vehicle sales will rise to over 70% by 2030. To support this, ŠKODA will be investing a further €5.6 billion in e-mobility and €700 million in digitalization over the next five years.